3x1 is the third Scott Morrison (Paper Denim & Cloth and Earnest Sewn) denim line launched in 2011 and based in Manhattan’s SoHo district. Morrison’s purpose was to reinvent the way people see denim by infusing the production process within the retail environment. For the first time ever, customers could watch their jeans being cut, sewn, and finished behind three glass walls. 3x1 collections are designed with the idea that the best materials combined with the most flattering fabrics and slimming silhouettes will provides the most attractive reshape.
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